Real Dresses for Real Brides

The Allure Bridals Collection is the brand family’s flagship line, blending iconic, timeless bridalwear with fresh, modern design. Each gown is crafted with exceptional attention to detail, featuring luxurious fabrics, flattering silhouettes, and subtle nods to current trends. From sleek, minimalist styles to romantic lace creations, the Allure Bridals Collection offers glamorous, eye-catching designs that remain effortlessly wearable for years to come—perfect for the bride seeking elegance that transcends time.

Allure Bridal gowns range from $1,499-$2,899

Make a statement with an Allure Couture wedding gown that makes you look and feel fabulous as you walk down the aisle. Finding the perfect wedding gown is all about discovering the look that highlights all the beautiful, breathtaking parts of your personality. If you’re looking for a dress that shows off your sophisticated tastes, Allure Couture gown’s are made for you!

Allure Couture gowns range from $2,299 to $3,899

The Allure Romance collection is designed for brides who love soft, feminine details and effortless beauty. Featuring delicate floral appliques, airy chiffon, glittering tulle, and romantic elements like ruched bodices and sheer sleeves, these gowns balance light, dreamy textures with a flattering fit. Allure Romance has a little bit of ever style for every Bride.

Allure Romance gowns range from $1,499-$2,399

Madison James is designed with expertly selected materials, breathable fabrics and lightweight designs that ensure comfort from your first “getting ready” moment with your bridal party to your final dance of the night as a Bride. Whether it is simple or sparkly, there is something for you in this collection.

Madison James gowns range from $1,800-$3,199

Boldly curated with European Bridal in mind, the Abella bridal collection breathes elegance. With maximal trains and glistening opulence, Abella is inherently beautiful. Whether you’re planning a destination wedding or simply want to add an extra touch of sophistication to your ceremony, our Abella wedding dresses are the perfect choice for your big day.

Abella gowns range from $1,699-$2,599

The Wilderly Bride collection captures the untamed beauty and organic allure of nature with lightweight, bohemian-inspired designs. Featuring soft floral details, fluid skirts, and effortless silhouettes, these wedding dresses are perfect for the bride who values comfort, movement, and ease.

Wilderly gowns range from $1,699-$2,499

What makes Stella York continue to stand out in the world of bridal is their unique attention to detail and quality of fit in each silhouette—giving every bride, no matter their size or their budget, a truly designer experience at a fraction of the cost. Always on-trend and featuring the latest fashion-forward details seen on runways across the world–Stella York always helps brides achieve their ultimate wedding day look.

Stella York gowns range from $1,599-$2,199

The Sincerity dress collection by Justin Alexander is for the bride who has always dreamed of her own fairytale wedding. Every detail infused in our classic wedding gowns emphasizes both magic and romance. Delicate lace, flowing veils, pearl accents, and elegant sleeves bring beauty and glamor to every inch of these gowns.

Sincerity gowns range from $1,699-$2,299

Kitty Chen & Ivoire are a California based designer who is well known for their STUNNING long trains. The dresses feature sexy low cut backs, long sleeve ball gowns, fully beaded fitted gown and unique boho lacing.

Kitty Chen gowns range from $2,399-$3,899

Pronovias is fashion icon based out of Spain. They are known for their quality, structure and overall forgettable details. Situated on the shores of the Mediterranean, and firmly committed to its legacy of innovation, beauty, and craftsmanship, the maison and its global workforce to curate and celebrate the most enchanting love stories of our time.

Our Pronovias gowns range from $2,399-$3,299

The Emerald team has put in so much time and thought in this collection that you won’t be able to find anywhere else!These dresses are meant to find you, no matter what your Bridal journey looks like. Our gowns are meant to be comfortable and supportive, who could ask for more!

The price range for these gowns are anywhere from $1,499-$2,399 because we wanted to do our best to give our Brides the best quality for the best price in DFW!

We are so thrilled to have made this collection just for you! We can’t wait to keep growing.